The History of Mercedes Benz The history of Mercedes Benz dates back to 1897 when Emile Jellinek went to Daimler-Benz proposing an automobile with the engine at the front, and outlining a type of racer that he wanted, ordered 36 of them. In return Jellinek asked Daimler to name the car after his daughter, Mercedes. The famous Mercedes Benz logo, the 3 pointed star represents land, sea and air, the 3 environments Mercedes wanted to dominate ( Mercedes Benz Portland, 2020 ). Promotion in the Mercedes Benz Marketing Mix “A promotional mix should be designed to show your target audience the benefits, features, and values of the products or services you offer. This helps differentiate you from your competition and drive sales.” Lake (2019) . In an industry that is competitive and dynamic such as the car industry it is essential companies have a full understanding of their audience in order to convoy the right message and also adapt to changes in the external environment. Mercedes Promotiona...