What is Inbound Marketing? Inbound Marketing is the process of enabling potential customers to find your business ( Marketo, 2022 ). This is usually done before the customer is ready to make a purchase and has 3 stages, Attract, Engage and Delight ( Hubspot, 2022 ). The  flywheel  is a self-sustaining  marketing model  that generates leads & prospects for your brand Reebok & Primarks's Approach To Inbound Marketing Reebok and Primark’s websites both use inbound marketing which have elements of the flywheel model. Both clothing brands have produced content which will attract people to read or watch. This demonstrates the website is being used to attract new customers and give a picture that the company is more than just an online clothing outlet. Primark has a section devoted to Primark Cares which highlights the sustainable approach to producing clothes, as well as their mission to keep clothes affordable. Reebok have a Blog section which is highly info...