Social Media Marketing (SMM) is the practice of using social media platforms to connect with customers, build a brand and drive revenue. As social media usage grows globally through the development of mobile devices , businesses have the ability to drive sales from specific customers (Hayes, 2022). Global information on mobile, internet and social media usage.                                                                                    A paid social media campaign leverages external marketing activities on social media channels that support pay per click (PPC) advertising. This offers improved targeting of the audience, delivering the message quicker and increases the frequency an individual is exposed to the message. (Coleman, 2021). The Fi...