What is Inbound Marketing? Inbound Marketing is the process of enabling potential customers to find your business ( Marketo, 2022 ). This is usually done before the customer is ready to make a purchase and has 3 stages, Attract, Engage and Delight ( Hubspot, 2022 ). The  flywheel  is a self-sustaining  marketing model  that generates leads & prospects for your brand Reebok & Primarks's Approach To Inbound Marketing Reebok and Primark’s websites both use inbound marketing which have elements of the flywheel model. Both clothing brands have produced content which will attract people to read or watch. This demonstrates the website is being used to attract new customers and give a picture that the company is more than just an online clothing outlet. Primark has a section devoted to Primark Cares which highlights the sustainable approach to producing clothes, as well as their mission to keep clothes affordable. Reebok have a Blog section which is highly info...

Slide 1 – Title Page Hi I’m Greg Rees, I’m here to today to tell you a bit about the impact the internet has had on our lives and how it has affected us as Consumers. Slide 2- Introduction History of internet (Jefferon Online, 2016) As you can see from the slide, we’ve come a long way since the internet went public 30 years ago, and is now an important part of our everyday life. Slide 3 – Access to the internet – Internet Usage According to Oberlo, the majority of the world now has Internet access and almost 60% of the world are active internet users. That marks a 316 million year-over-year increase compared to 2020’s figures. But it’s not just that access is more widespread, the download speed has improved rapidly. Now, since the pandemic we can expect to see a lot more investment in fibre optic installation due to more people needing a higher upload speed, which we can see here in brackets. So let’s see now how the internet has affected 2 of the global economic powers: Slide 4- A...

The History of Mercedes Benz The history of Mercedes Benz dates back to 1897 when Emile Jellinek went to Daimler-Benz proposing an automobile with the engine at the front, and outlining a type of racer that he wanted, ordered 36 of them. In return Jellinek asked Daimler to name the car after his daughter, Mercedes. The famous Mercedes Benz logo, the 3 pointed star represents land, sea and air, the 3 environments Mercedes wanted to dominate ( Mercedes Benz Portland, 2020 ). Promotion in the Mercedes Benz Marketing Mix “A promotional mix should be designed to show your target audience the benefits, features, and values of the products or services you offer. This helps differentiate you from your competition and drive sales.” Lake (2019) . In an industry that is competitive and dynamic such as the car industry it is essential companies have a full understanding of their audience in order to convoy the right message and also adapt to changes in the external environment. Mercedes Promotiona...